Fins & Scales
Kosher Restaurant / Tel Aviv
This project was the whole package: creating name, logo and branding. Since the theme of the restaurant was seafood and the specific direction was kosher - I based the name on the very definition of "kosher" itself.
“These you may eat of all that are in water: anything that has fins and scales you may eat, but anything that does not have fins and scales you shall not eat; it is unclean for you.”
The logo is then using "&" as a simplified fish symbol, replaceable with actual fish picture on some applications.