Fins & Scales

Kosher Restaurant / Tel Aviv

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This project was the whole package: creating name, logo and branding. Since the theme of the restaurant was seafood and the specific direction was kosher - I based the name on the very definition of "kosher" itself.

“These you may eat of all that are in water: anything that has fins and scales you may eat, but anything that does not have fins and scales you shall not eat; it is unclean for you.”

The logo is then using "&" as a simplified fish symbol, replaceable with actual fish picture on some applications.

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